LaunchSide reduces the risks associated with launching new web based products by providing
web development and marketing at a discount in exchange for a royalty on future earnings.
At LaunchSide we use a three step process to evaluate opportunities. Our method substantially
reduces the risk inherent in web based start-ups.
Before you spend precious time and money developing a new product, it is important to know that there are people out there willing to pay for it and that you can reach your market relatively easily.
A few ways to test viability
- Blind Advertising Tests
- Advertising the product using Google & Facebook ads
- Cold Calling
- Generate a list of prospects and call them
- Get Letters of Intent
- LOI's from potential customers are strong validators
- Direct Mail
- Generate a list of prospects and mail them
Measure Response
How hard is it to get a good sales prospect? How does this compare with your estimated customer value?
Pass or Fail?
Once you've proven your product and market viability, it's time to create wireframes and scope your project. In this step you create a "product blueprint" and estimate development costs.
Wire frames help you refine your product and test usability without committing resources to graphic design or web development. This will help investors, developers and team members visualize your product before it is built.What should it look like?
A project scope document describes your products "must have" features and components. A well defined project scope document enable you to get accurate estimates from web developers or web development companies.
Finished with wireframes? Let's talk about development!
Ready to build your new product? As an entrepreneur you have several choices. Here are a few of the the most common ways turn your product idea into reality.
Build it yourself
A great option for developers,
not so great for
everyone else.
Recruit a Team and Bootstrap
Recruiting a team and bootstrapping to success (not raising money) is a common way people build business.
Recruit a team and raise money
Unless you are independently wealthy, you may need to raise investment capital to develop your product.
Hire Your Team
If you have the means to do so, paying for development outright and upfront allows you to keep all your equity.
LaunchSide is a private development studio that helps established and start up companies develop new web-based products.
With LaunchSide, entrepreneurs get:
- A fully staffed, in-house product team
(UI/UX, Web Development, Sales & Marketing) - Decades of go-to-market and business expertise
- Expertise that spans multiple industry segments
- Reduced up-front cost and reduced risk
- Access to our network of industry experts
- Alignment of Goals - We win when you win!
With LaunchSide, you'll avoid:
- Having to quit your day job and then NOT pay yourself
(generally you can't pay yourself with investment capital) - The hassle of finding technical co-founders
- Giving up precious equity in your company
- Spending countless hours raising investment capital
- Having to manage employees/contractors/co-founders
- Tapping into lines of credit, home equity, or retirement funds
